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A woman snuggles up with a tube of Tom's of Maine toothpaste in an ad underscoring the "more" theme of online drugstore more.com. The print effort from Gardner, Geary, Coll & Young, San Francisco, supplements a TV campaign offering new customers free shipping and locked-in prices for life (see story on Page 3). Copywriter: Chas McFeely. Art director: Craig Silverman.
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