Corporate ID Roundup

By Published on .

WPP Annual Report 2003

Holding company WPP sweetens the prospect of reading a 149-page book of charts and graphs, mixing art with earnings sheets through use of colorful illustrations and witty (for a financial document) text. The report offers a look into the company's leading minds as well as its finances, with essays and presentations accompanied by caricatures of company heads by artist John Springs, which include personal effects. To wit, Andrew Scott, COO for international specialist communications, is shown hugging a Blackberry with hearts on it, while Y&R chairman and CEO Ann Fudge wears a backpack next to the Eiffel Tower. Of course, it helps that WPP CEO Martin Sorrell's main report is headed "Outlook good and getting even better," but bold paintings by Ken Orvidas set the tone with warm colors and memorable images, such as the cover's illstrated heads, mined for ideas by tiny men with pickaxes.

Design: Addison Corporate Marketing Illustration: Ken Orvidas Portraits: John Springs Written and Produced by: WPP

Camper's 2005 Spring/Summer Look Book

Camper's Twin line is a design concept that has been around since the 1980s. Each year the company features the work of an artist who creates pairs of shoes in which each shoe has an individual identity. This year's line contains shoes and works inspired by local artists from Mallorca, Spain, and the in-house design team, also based in Mallorca and Madrid. In the vein of "same but different," the company released its 2005 spring/summer look book-distributed to the fashion press and stylists-in a color-by-numbers theme. "The idea of color by numbers came from the game that lets everyone enjoy and create their own interpretation of art," says Camper marketing director Dalia Saliamonas. While the cover shows only black and white outlines with numbers to indicate colors, illustrations accompanying photos of the shoes are partially completed, bringing attention to the shoes' colorful and detailed designs.

Design and Illustration: Camper Creative Team Art Direction: Pablo Martin

Creata Corporate Identity

Creata, a global company that designs and markets 1,500 consumer products, including toys and games, introduced a new corporate identity in 2004, via L.A.-based JMP Design. The new look remade the company's logo, typeface, website and stationery. Besides bold colors and clean lines, the key to the rebranding is a trinity of ovoid globes. "By dividing the logo into three geographical areas, we illustrate the scope of Creata around the world and its attention to local markets," says JMP principal and creative director John Michael Pugsley. "The egg shape of the globe suggests Creata's innovation and scope of thinking." The business cards and stationery of each employee will reflect that as well, showing just one egg representing the employee's location.

Design Company: JMP Design Creative Director: John Michael Pugsley Designers: Stephen Lau, Rick Wong, Judy Glenzer Illustrators: John Alvin, Stephen Lau

"We Are Trail Blazers" Brand Book

"Historically, Portland has always been a home for people cut from a different cloth; pioneers and innovators who value honest, direct relationships and who prefer calluses to manicures." So reads the latest bit of corporate literature from the NBA's Portland Trail Blazers, a team that has in recent years been known as the Portland Jail Blazers because of player arrests. The book is a key element in a rebranding exercise intended to revamp the team's image and its bond with its host city. Part of a larger campaign that includes in-arena films and television spots, the brand book features an unpretentious yet attractive and sporty design from L.A.-based 72andSunny creative directors Glenn Cole and John Boiler. With a gray and red timeline showing historic team moments running horizontally through the middle of each page, the text comes to terms with reality and uses that as room to grow. It says, "This team and this city are inextricably connected. Usually for the better. Sometimes for the worse. Often we don't understand the importance of that bond until it is broken." And in the bold spirit of experimentation, "Doing things differently means that sometimes you just gotta try stuff."

Agency: 72andSunny, in collaboration with Nerve CDs: John Boiler, Glenn Cole Designer: Robert Nakata Writers: Glenn Cole, Greg Perlot Producer: Claire McNally/Nerve Photographers: Laura Blackheart & NBA Photography Illustrators: Robert Nakata Retoucher: Jim Dittmer/JDA Creative Color

Most Popular
In this article: