The best things about the Super Bowl: the Coke "It's Mine" spot. A surprise victory ruining a perfect party for the Patriots. Watching Bill Belichick perform the most super atomic mope ever captured on camera. One only wished Nelson Muntz could have been on hand to point and deliver the final "Hahhah!"
The worst things: Listing to neighbors scream "Wooooohooo" for a solid hour. Many of the ads, but more on that below.
First the winners.
Best Spot: Coca Cola "It's Mine." Proof that you can do a mass appeal spot with some dignity and wit.