What was the most challenging aspect of directing the latest round for Fox Sports? "Casting is always the biggest challenge, as we have to find performers who are 'real,' but are interesting to watch without being cartoony."
Was it a pain to direct people not to feel pain? "Some of the performances did involve physical pain, but I think that was easier for the actors to deal with that than with the mental pain I put them through."
What's the most important consideration for a commercials director? "Stamina."
Who are your major influences? "My children."
Do you have a milestone in your directing career? "When I hurled a 5-gallon can of red paint over the entire class at art school in London. At that point, I realized something about performance and the importance of reaction shots."
What's the most rewarding thing about your job? "Being in a position where ADD is an advantage."
What's your philosophy of getting great performances? "Try to let go of obsessive control but communicate a very strong and straightforward direction."
What kind of project haven't you done that you want to do? "Building a Mongolian yurt in my back garden."
What's the weirdest thing that's happened to you on a job? "An agency not wanting me to be involved in the postproduction."