Miami Neighbors partner to become CP+B Miami Ad School

By Ms Published on .

In June, agency Crispin Porter + Bogusky announced a partnership with Miami Ad School, re-branding the school as CP+B Miami Ad School. According to CP+B creative director Bill Wright, who taught radio advertising and copy writing classes for several years and will now oversee changes to the curriculum, the agency will create syllabi for classes and offer in-house internships, eventually conducting campaigns designed to lure creative minds to the school from four-year universities. "We'll have a lot of involvement in courses, and making them better suited to the real world," Wright says. "I think one of the greatest things we're able to do here is let students work off of real client briefs, because they'll graduate from Miami ad school with real client work in their portfolios." Though the agency wouldn't disclose if a financial agreement was reached, it was made clear that neither entity is owned by the other, and that the partnership is expected to allow the school to fill a client's role. "We've always had people teach over there. We've always made up a good proportion of the faculty, and this will make things easier for people to go over there and teach," Wright said. "It will be more like the ad school is a client. It's not like you're shirking your duties, you're adding to the agency more now." Both co-founders, Ron and Pippa Seichrist, will continue their positions as president and vice president of the school, and CP+B executive creative director Alex Bogusky will join Chuck Porter on Miami Ad School's board of directors.
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