What Would Aaron McGruder Do?

BET Launches New Network, Polishes Its Own Brand

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Andrew Hampp writes that BET is readying a new network. Centric, named for "being at the center of the universe" of black culture, BET CEO Debra Lee said, is slated to launch in October in nearly 45 million homes. The network is designed to target affluent, trendsetting black 25- to 54-year-olds with programming that resembles a black-skewing version of Bravo. ... BET is also readying a rebranding of its own, with the phrase "This is the time" guiding its broader focus. And it's continuing to move away from some of the trashier elements of its past -- the sort that led to a full-scale war between cartoonist Aaron McGruder and the network -- and embracing a more family-centric approach. What do you think of this?READ MORE.
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