Why Marketers Shouldn't Overlook African-American Market

It's Worth $913 Billion

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NEW YORK (AdAge.com) -- In 2008, the country's top marketers tapped Barack Obama as Marketer of the Year. Many of those same marketers also cut spending directed at the African-American market. With advertisers chasing after niche markets such as mommy bloggers on tools such as Twitter, a "niche" worth $913 billion would seem the sort of market companies would be stumbling over each other to get to. Yet the African-American market has to continually make the case that it's a segment worth understanding, and one worth a dedicated portion of the ad budget.Read more.
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