Bare Breasts Don't Offend Brazilians; American Cachaca Does
When it comes to marketing and advertising, Brazil has long been
associated with either soccer or perfectly shaped women. So it
would come as no surprise that an upcoming summer campaign
positioning Cabana Cacha?a as an "authentically Brasilian" drink
would feature a naked woman with perfect proportions wearing
nothing more than a pair of sexy pumps. Right?
Cabana's summer campaign, which has been labeled hotter than Rio in summer, includes an explicit, sexually-charged video, which anyone (older than 21, of course) can view here. It ends with a close-up of the model showing her Brazilian wax, apparently another typical feature of women in the South American country.
It seems to me that politically-correct America is extremely rigid at enforcing decency, but not so when it comes to images that relate to other cultures and/or values. Is this what multiculturalism is all about?
I might be wrong and the campaign will be ultimately flagged by the Distilled Spirits Council of the U.S., which establishes that "beverage alcohol advertising and marketing materials should not rely upon sexual prowess or sexual success as a selling point for the brand." Or maybe, not. Perhaps nakedness and Brazilian wax don't fall into the category or sexual prowess.
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Read more from Laura daily at Mi Blog Es Tu Blog.