Carrying Cash Can Seriously Hurt Your Dancing Skills

MasterCard Launches 'Priceless' Hispanic Spot

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Laura Martinez Laura Martinez
When it comes to paying for stuff, it is not a secret that many Hispanics still rely on cash, something, I suspect, that makes pitching them a credit card a bit tricky. But today MasterCard is launching its first ever nationwide effort to pitch its prepaid and debit cards among U.S. Hispanics. The creative, from McCann Erickson, is part of the "Priceless" campaign, now in its 12th year, and it includes TV, radio, out-of-home and online spots.

The campaign includes a new TV spot featuring two dancers performing a quebradita, the dance style that combines country-western steps, hat trips, daring flips and cheerleading stunts. But dancing a quebradita might not be a good idea if you are a cash-carrying Latino, so a prepaid MasterCard might just do the trick.

While you can argue the "Priceless" campaign might be getting a bit old, it gets a bit of a twist here introducing the concept of "change" as in: taxi to the club -- $8 and change; shoe polish -- $4 and change; ointment for muscular aches -- $6 and change; avoiding lose change -- priceless.

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Read more from Laura daily at Mi Blog Es Tu Blog.
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