See the Spot: Muse Communications to Run Hard-Hitting Diversity Ad During AMC's 'The Pitch'
Multicultural marketing shop Muse Communications is participating in this Sunday's episode of AMC's "The Pitch." While some in adland have argued over the merits of the show and few outside of it have tuned in, what will be most interesting about Sunday night's episode is the above spot, "White Space," created by Muse and which Muse said will run in a commercial break during the first half of the show.
The spot is one of the most succinct skewerings of the ad industry's lack of diversity. Stripped of ass-covering, double-speak and overly PR-ed language typically used when the industry talks diversity, it gets right to the point. For those without time to watch the video, here is the message in its entirety, as delivered by the African-American woman in the ad:
Advertising. It's a drama. It's reality TV. It makes for a cool show. Well, let's rewind those shows. See any people like me? With chairs at the big table with the power players? Not many. They say it's because they can't find us. But they can find us when they want our money. You say you want diversity. That you want to do more. And we say to you, 'Advertising should not have this much white space.'"
"It's time the public felt the outrage of the people of color who even now, can't find a job in this business, much less move up to the executive ranks," said Muse Communications Chairman and Chief Creative Officer Jo Muse in a release. In the release, Mr. Muse also indicated it's about more than race. "I strongly believe that women agency executives will be critical to improving industry diversity. Currently, women account for 65-70% of all talent in the business. With more female leadership, they will shape the new face of advertising."