Five Tips for CEOs to Win the Diversity Battle

If You Want Results, Reinvent Yourself and Spend Time Out of Your Comfort Zone

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Make no bones about it: Advertising is a career for the strong of mind and spirit, and for those who think winning should occur swiftly and without great ceremony. I learned what it takes to be successful in this crazy business from my teenage years in Southwest Detroit. At least, that's where I learned what it took to act hard, fight dirty, and win street fights with death blows and large doses of bravado. But with the problems multinational-holding-company executives are facing, it seems the masters of the advertising universe, and everything that's sweet in it, are getting punked by some crafty New York street fighters.

Being an adman, I would like to see my guys emerge victorious. To do that will take shifting their perspective and relearning how to fight like they mean it. So in the spirit of winning the diversity war, here are five things advertising-agency-holding-company CEOs can do to handle this diversity business overnight. (READ MORE)

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