10 headlines you (probably) won't see in 2004

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1. Fox News hires Al Franken

2. Major marketers sit out the upfront

3. Meyer bows out at Grey, cites lost interest

4. Schick launches 6-blade razor in response to Gillette's Mach 5

5. Al Ries new book pans PR, heralds rise of advertising

6. Donny Deutsch cancels all public appearances

7. Automakers cease SUV production citing environmental concerns

8. California Lottery chooses agency

9. Nike ditches Wieden for critter-shop Burnett, unveils spokesbeaver

10. P&G wins Grand Prix at Cannes

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