1. C.J. Fraleigh
General Motors' executive director of advertising and corporate marketing
GM's wunderkind said he's open to good ideas from anywhere. Will 2004 be the year he writes out the $100 million branded entertainment check?
2. Bob Wright
NBC Universal chairman-CEO
Now riding herd over a $43 billion Peacock, which includes the movie biz, how will his devotion to number-crunching play with Hollywood's high rollers?
3. Bruce Redditt
Omnicom Group exec VP
John Wren's entertainment point man has built up the company's capabilities. Expect him to remodel the house in '04.
4. Marty Yudkovitz
His job just got a lot tougher. TiVo's strategy as a technology licenser took a hit when cable giant Comcast opted to go to war with Motorola and TV Guide.
5. Susan Lyne
ABC Entertainment president
The pressure will only ratchet up for ABC to generate breakout hits. Her MindShare co-production pact was good for headlines but will it actually deliver?
6. Marc Shmuger
Universal Pictures vice chairman
One of Hollywood's most creative studio execs exhorted brand marketers to become movie moguls. What makes him think he can convince brands to roll the dice in such a high-stakes game?
7. Jimmy Iovine
Interscope Geffen A&M chairman
A godfather of branded music, Iovine can charm Heyer and Eminem. Will he continue to register bling in '04?
8. Peter Arnell
Arnell Group CEO
Since Celine didn't work out, how about Barbra Streisand? What will Omnicom's agent provocateur do for a comeback?
9. Mark Dowley
The Interpublic sports/entertainment honcho may have been a bull-in-the-china- shop at the holding company, but will the Wilshire Corridor be more to his liking?
10. Mitch Kanner
Partner at Integrated Entertainment Partners
Backed by Hollywood heavies Skip Brittenham and Rich Frank, Kanner has few peers in opening doors at the intersection of Madison+Vine. Will branded entertainment's walking rolodex show us the money in 2004?