Crew Cuts' Final Cut

By Ad Published on .

In what appears to be a fairly revolutionary move, editing house Crew Cuts is saying goodbye to its Avids and changing over to Apple's Final Cut Pro. "We went to NAB in April and we were blown away by all the changes Apple made to go after the professional market," explains editor/partner Sherri Margulies. "We were buying new Avids at the time, so it was totally out of the blue." Since July, the shop has slowly introduced the program to all its editors, who participated in workshops and were given dual platforms to work with. Going into 2005, every Crew Cuts editor has worked at least one full-up job on the system, and save for a couple of lingering Avid projects, the shop is now all Final Cut Pro. Citing features like fluidity through FCP's compatibility with other programs, from Photoshop to Motion and Shake; a more user-friendly interface; as well as a new shared storage system, the editors seem thoroughly convinced they're on the right path. In fact, they sound, strangely enough, like one of those Apple "Switch" commercials. "FCP's very organic to work with," notes Margulies. "I happen to paint and sculpt in real life as hobbies and it's much more like that." Adds fellow partner/editor Clayton Hemmert, "We tested the system out for four months and threw everything we could at it, and we found you can do everything on this and more."
Most Popular
In this article: