The Mill/N.Y. Makes the Grade

By Ti Published on .

The Mill's two year old New York operation is continuing its methodical expansion with an upcoming move to new SoHo digs and the introduction of telecine to its post and effects offerings. With the establishment of a new Spirit telecine suite, the Mill will introduce one of London's top telecine artists, Fergus McCall, to the New York market. McCall, a veteran of The Mill/London has made the move to New York and will be up and running with the new Spirit in April. Over the past 12-plus years, he has lent his visual skills to some of the highest-profile commercials and promos created for London and the U.S. McCall has worked with the industry's directorial cream, including Michel Gondry on the classic "Drugstore," for Levi's, and the more recent Levi's "Swap"; and Jonathan Glazer on "Swimblack," for Guinness, and Stella Artois' "Last Orders." Recently, McCall worked on new campaigns for Nike Europe, Coca-Cola and adidas, and the Speck & Gordon-directed Levi's Loose spots, out of BBH/London. McCall will bring a Euro sensibility and different gear (he favors Pandora PiXi for color correction, vs. the U.S. industry standard daVinci) to a U.S. market that tends to be dominated by a very small handful of telecine stars. "The U.K. benefits from a wide range of grading talent," says Mill CEO Robin Shenfield. "London has around 10 top-quality colorists, so our clients can vary who they use. Our clients have been on at us for ages to start telecine Stateside and introduce more talent. It's about bringing more choices to New York."
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