Production Index

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The Creativity Production Index-the average number of spots produced by a sample of agency offices-got a much needed boost in March, surging to its highest level in more than a year. The CPI clocked in at 16.9 for the month, up sharply from the month before and up from 16 a year ago. March marks the first time the index has cracked 15 since last April and represents the highest level since January 2004.

About the Index The Creativity Production Index (CPI) is an informal measure for tracking the flow of broadcast commercials production. Each month, we ask a number of agency offices how many spots they have put into production. The CPI is an average of the numbers provided by sample agencies that range in annual billings from $400 million to $2.9 billion. Our sample includes: Leo Burnett/Chicago, McCann-Erickson/New York, FCB/San Francisco, GSD&M/Austin, Deutsch/New York, Wieden & Kennedy/Portland, Fallon/Minneapolis, WestWayne/Atlanta and The Martin Agency/Richmond.

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