2008 Creativity Award Merit Winners

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New Museum Launch
Droga5 spearheads the downtown New York City opening of Sejima + Nishizawa's architectural marvel.

Mini: RFID Motorby Billboards
Using RFID technology, MINI's display initiative turns a driver's mobile sentiments immediately into outdoor ad copy.

Norwegian Hydro: Train Stunt
Engineering intuition starts early with this roller coaster ride of a spot.

Arcade Fire: Neon Bible
The Montreal indie-rock darlings promote their second album with some interactive music video magic.

Tate Modern: Global Cities
Tate traverses the Earth to display varying elements of urban transformations.

Nike: Leave Nothing
Director Michael Mann uses NFL heavyweights to set a mythical mood.

Check out more of the 2008 Creativity Award winners.
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