Somehow writer/developer Mike Lacher got his hands on what might possibly be the most annoying client feedback memo ever. No, seriously, literally ever.
Is This the Most Annoying Client Feedback Literally Ever?
In a post by Lacher titled "Client Feedback On the Creation of the Earth" published Friday on McSweeney's Internet Tendency and presented without comment, an unnamed client offers God feedback on the creation of Earth, starting off with, "Thanks so much for the latest round of work. Really coming together. Few points of feedback" -- and, you guessed it, "few" totally understates it. Over the course of 10 tedious numbered points whose tone will sound familiar to any creative, the client totally undermines God with passive-aggressive feedback that betrays an unwillingness to experiment, an utter lack of imagination and a tendency to push for boring, safe choices (e.g., "Please cut all the 'be fruitful and multiply' stuff. We're a family brand and this doesn't fit with our voice").
Frankly, it's a miracle -- no, seriously, literally a miracle -- that God didn't resign the account right then and there.
Read it in full here.
Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.