What Does Black Friday Even Mean Anymore?

Dumenco's Trendrr Chart of the Week

By Published on .

As I was contemplating this edition of the Trendrr chart -- the weekly dose of social-media buzz-tracking that normally runs on Friday, but which we've moved up because of the Thanksgiving holiday -- I began to think about the very meaning of "Black Friday" circa 2009. It's always been a weird marketing construct -- as if consumers ever really cared that the day after Thanksgiving is a chance for retailers to clear the red ink from their ledgers and go into the black (though who knows how realistic that expectation is this year). And while the supposed joy of frenzied bargain-hunting still gets celebrated in the media (shots of bustling mall scenes will surely open local newscasts across the country Friday evening), the darker possibilities, like last year's gruesome Walmart stampede, remain an unsettling subtext.

Credit: AP
Anyway, a few notes and observation about this week's chart:

In the meantime, Happy Thanksgiving!

~ ~ ~

Dumenco's Trendrr Chart of the Week is produced in collaboration with Wiredset, the New York digital agency behind Trendrr, a social- and digital-media tracking service. More background here. A basic Trendrr account is free; Trendrr Pro, which offers more robust tracking and reporting tools, comes in various paid flavors (get the details here).

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.

Most Popular
In this article: