Half-Life of a Media Stunt: Would You Buy a Dumb Starbucks Grande Cup for $500?

Sad that you didn't make it to the short-lived Dumb Starbucks store in Los Angeles before health inspectors shut it down on Monday? You can still bring home a piece of comedian Nathan Fielder's brand-jacking stunt, thanks to eBay. More than 100 Dumb Starbucks items are currently for sale on the auction site, ranging from cups and mugs to logo t-shirts. If you're impatient and don't want to wait for an auction to end, there are a bunch of "Buy It Now" items on offer, including, as of this writing, a Dumb Starbucks grande cup ("Authentic 'Dumb Starbucks' cup obtained from 'Dumb Starbucks' located in Los Feliz, CA on Monday 2/10/14. Grande size. Includes lid. Logo appears to be hand cut. Great collectors item! Don't miss out!") for the low, low price of $500. Or you can get a grande cup for just $200 if you don't mind that a barista has written the name "Tyler" on it ("Have it personalized if you know anyone else named Tyler, LOL!... Purchased from 'Dumb Starbucks Coffee' in Los Angeles CA on 2-10-2014 at 3:00pm after a 3.5 hour wait… Cup is clean and ready to ship!"). Meanwhile, here's Fielder explaining his brainchild on "Jimmy Kimmel Live" last night: Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.

Half-Life of a Media Stunt: Would You Buy a Dumb Starbucks Grande Cup for $500?

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