Dems Using Specter of Trump Presidency for Panicky Fundraising
So Donald Trump won New Hampshire last night. Some people -- such as Donald Trump -- are happy about that.
Thank you to the people of New Hampshire, I love you! Now, off to South Carolina.— Donald J. Trump (@realDonaldTrump) February 10, 2016
Other people -- including the editors of the Daily News -- are unhappy about that ... while also maybe being a little bit happy to have the opportunity to put out this cover today:
Of course, it should be noted that other people -- such as Donald Trump -- are really unhappy about the Daily News:
Dopey Mort Zuckerman, owner of the worthless @NYDailyNews, has a major inferiority complex. Paper will close soon!— Donald J. Trump (@realDonaldTrump) February 10, 2016
Meanwhile, the Democratic National Committee, perhaps taking a cue from the Daily News' blunt approach, sent out an email blast last night with a subject line reading "UPDATE: Trump won." The email contained nothing but a series of stark, simple images invoking the specter of a Trump presidency, including:
And this bit of speculation:
And then, of course, there was the standard call to action at the end:
Arguably, the failure of the Daily News' and DNC's graphic approaches is that they still contain too much text. (In this election cycle, who has time to read?)
So here's a prediction: wordless, all-emoji campaign and opposition messaging by ... let's say April.
Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.