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How Funny Or Die Got 5 Million Twitter Followers

Will Ferrell Explains

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Funny or Die, the comedy site co-founded by Will Ferrell and Adam McKay in 2006, has reached a new milestone: 5 million followers on Twitter (@funnyordie) -- more than the NFL and (sort of ) hot on the trail of Google and the Dalai Lama.

Are you excited? No? Screw you! Will Ferrell is excited. Well, sort of . Here, we'll let him explain:

Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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