Google News Cares More About Facebook, Twitter and Apple Than Iraq, Afghanistan
Some notes about, and context for, the latest weekly Trendrr chart, a
collaboration between Advertising Age and social-media tracking
- Most weeks our chart measures buzz on Twitter. But Trendrr Pro
actually tracks a wide range of other data, including active stories
on Google News -- the metric we're tracking in this week's chart. A
quick bit of background from Trendrr: "Google indexes 'news' based on
what news organizations, including press-release services and select
blogs, make visible to their crawlers for 30 days -- or until the
respective news agency sets the links to expire. At the end of the 30
days or the publisher-selected expiration date -- when many news
organizations decide the articles should be filed in their archives --
those very same links remain findable via web-based results but are
not counted in Google News any longer, despite the fact that they are
still found on a news property."
- We can expect to see a serious surge, in the days ahead, of
news stories that mention Afghanistan, since General Stanley
McChrystal, the military's top commander there, seems likely to be
fired today after he and his staff trashed the Obama administration in
a rather jaw-dropping feature profile in Rolling Stone. (Jon Stewart
doing his General McChrystal impression on The Daily Show last night:"Hey, uh, wait, uh, you're with I'll-Never-Print-This Magazine, right?
You know, I may be a four-star general and you may be a reporter for
some hippie magazine, but, uh, I feel like I can trust you.")
- The sudden focus on Afghanistan -- which recently overtook
Vietnam as the longest war in U.S. history -- had us wondering about
the general mix of stories in Google News. This may be no surprise,
but social media and tech generally win out over war: Stories that
mention Facebook, Twitter and Apple have been beating out stories
mentioning Afghanistan and Iraq. Apple, for instance, had a recent
one-day peak of 51,700 mentions on Google News vs. a one-day peak of
21,687 mentions of Afghanistan. As of noon, though -- and this is not
yet reflected in our chart -- Google News was returning 34,408 results
for Afghanistan, thanks largely to McChrystal. Iraq is getting a lift
too, with 31,650 Google News results as of noon today.
- A small consolation: At least our nation's two wars rate more
Google News buzz than pop tarts Lady Gaga (recent one-day peak:
11,319) and Miley Cyrus (8,070).
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Dumenco's Trendrr Chart of the Week is produced in
digital-media tracking service, and Curatorr, a social media filtering and publishing
platform. More background here. Trendrr offers a free trial account; Trendrr Pro,
which offers more robust tracking and reporting tools, comes in
various paid flavors (get the details here).
Simon Dumenco is the "Media Guy" media columnist for
Advertising Age. You can follow him on Twitter @simondumenco. The latest
Ad Age Insights white paper is titled "Dumenco's State of the Media
Report," and subtitled "From social media to search, print, broadcast
and beyond, where ad-supported media stands now and where it's going."
It's available right here.