iPhone 5c: Apple Wants 'Some of That Poor-People Money'

Decoding Apple's Marketing of Its (Slightly) Cheaper, 'Unapologetically Plastic' Phone

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Given that we've already shown you Microsoft's ill-fated iPhone parody video, "A Fly on the Wall in Cupertino," we risk beating a dead horse by showing you "Introducing iPhone 5c -- For the commoner," a clip created by Austin-based comedy shop Humordy. But does it really count as beating a dead horse if we're just pointing out that other people keep beating a dead horse by making fun of Apple?

OK, fine, you're right, it does count. Then again, "For the commoner" takes a slightly different tack in ridiculing Apple: It focuses on decoding Apple's self-conscious marketing of the 5c (e.g., Apple design chief Jony Ives describing it as "beautifully, unapologetically plastic"). Apple investors wanted the company to introduce a cheaper phone for emerging markets, and so Apple did that (sort of), but of course just can't come out and say that. But Humordy can -- by putting words in the mouths of fake, self-congratulatory Apple execs in this parody. Words like, "We thought, We'd like some of that poor-people money. So we designed a more less advanced version of our previous products and marketed them toward this new emerging demographic…"

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. Follow him on Twitter @simondumenco.

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