Media Guy's Media Pick (and Giveaway!): 'Searching for Sugar Man' on DVD

Among Other Things, Fascinating Media Study of Life Before the Web

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I'm giving away a copy of one of my favorite movies of 2012 -- "Searching for Sugar Man," just released on DVD. When I first saw this documentary in a theater, it had me grinning like an idiot even as tears rolled down my cheeks. It's the sweet, touching (by turns heartbreaking and heartwarming) and rather amazing story of an obscure Detroit singer-songwriter from the '70s named Rodriguez who barely sold any records in the U.S., or pretty much anywhere else in the world for that matter -- except, bizarrely, in South Africa, where he was a superstar without even knowing it.

"Sugar Man" is an inspiring parable about the power of art, a fascinating media study of life before the internet, and a politico-cultural portrait of a society that was cut off from the rest of the world. (South Africa was subject to boycotts and sanctions -- and the government choked off access to international media -- until apartheid rule ended in 1994. Apparently Rodriguez's music first entered the country in bootleg form, and then took off from there.)

Roger Ebert wrote of "Sugar Man," "I hope you're able to see this film. You deserve to. And yes, it exists because we need for it to."

THE FINE PRINT: To enter the random drawing in this informal Media Guy Media Giveaway, send me an email with "Searching for Sugar Man giveaway" in the subject line. Entering more than once will not increase your odds. You have until Feb. 15, 2013, to enter (the cut-off is the end of the day at 12 midnight ET). You must be 18 or older and have a valid U.S. mailing address.

Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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