Media Guy's Pop Pick: Antenna

Our Columnist's Current Media Obsession

By Published on .

Frankly, I'm a shocked at how much I like Antenna, the new men's magazine from Harris Publications (King, XXL). After all, it's nominally a shopping guide, and I slagged the late, ungreat men's shopping magazine Cargo on this page.
Antenna's premier issue
Antenna's premier issue
The Antenna difference, as Editorial Director Tony Gervino notes in his introductory letter, is that his magazine shuns "celebrities, models, concept shoots, needless service stories and relentless fashion putdowns." Instead, it's mostly just page upon page of grids of artfully shot (think Richard Avedon-style starkness against white seamless, with a bit of Martin Parr thrown in) denim, sneakers, cameras, graphic T-shirts, ties, power tools and even Oreo-related snacks. It's curated more than edited; it feels like strolling through, say, a fresher, more street-smart version of the Museum of Modern Art's design collection. Even generally anti-consumer-culture shop-a-phobics (like me) have to concede that this is one seriously cool magazine.
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