Sonia Sotomayor, Bruno and Harry Potter Walk Into a Bar ...

Presenting Dumenco's Trendrr Chart of the Week

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Sonia Sotomayor, Bruno and Harry Potter walk into a bar ... and they all pull out their cellphones and start tweeting about Michael Jackson! OK, so a mashup like that could only happen in a dream (or a nightmare), but on Trendrr, a social- and digital-media tracking service I recently wrote about, just about any mashup of mismatched memes is possible.

For this debut edition of Dumenco's Trendrr Chart of the Week -- produced in collaboration with the staff at Wiredset, the New York digital agency behind Trendrr -- I decided to pit the Twitter buzz of those four recent media staples against each other. First, a note: Trendrr charts are dynamic and adjustable -- mousing over the live version of the chart, as seen here, reveals pop-up slider controls you can use to change the start and end dates. That said, for the purposes of parsing one week in the life of Twitter, I'm examining data and trend lines from July 10 to 16. Some observations:

  • Sacha Baron Cohen's new movie, "Bruno" -- the most tweeted of the four topics a week ago -- lost buzz throughout its opening weekend, and it's been downhill since then.
  • By the end of the day on Tuesday, presumed future Supreme Court Justice Sonia Sotomayor (who was mentioned in 32,312 tweets) actually overtook Michael Jackson (who was mentioned in 30,787 tweets). Her dominance over the King of Pop was fleeting, though, with MJ lately on the upswing again and Sotomayor fading quickly (although as of the end of the day yesterday, she was still a bigger Twitter topic than "Bruno," at least).
  • Judge Sotomayor, I know Harry Potter, and you're no Harry Potter! Even at her peak, Sotomayor couldn't touch the boy wizard, who was the subject of 165,719 Twitter posts -- his high for the week -- on Wednesday alone.

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Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco. A basic Trendrr account is free; Trendrr Pro, which offers more robust tracking and reporting tools, comes in various paid flavors (get the details here).

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