Please, for the Love of God, Nobody Make a Harlem Shake-Themed Commercial!

The Meme Is Dead, Short Live the Meme

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No less an authority than The Atlantic Wire, the website founded by Ralph Waldo Emerson and Henry Wadsworth Longfellow (or, wait, maybe they founded its sister magazine, The Atlantic -- need to check that) has declared that "The Harlem Shake Meme Is Dead." The blink-twice-and-you-(hopefully)-might-have-missed it phenomenon has its own Wikipedia entry if you feel the need to catch up on it, though The Atlantic Wire's post also does a good job of explaining its brief, tragic life.

My colleague Nat Ives was wondering this morning how many agencies have been pulling all-nighters trying to churn out Harlem Shake-themed commercials that attempt to surf on the now-crashed viral wave. This is where we plead to anyone working at such agencies to put down the mouse -- or take your hands off the trackpad -- and step away from your cubicle.

Remember, friends don't let friends make Harlem Shake videos:

Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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