Must-Tweet TV: A Post-Emmy Scorecard

Dumenco's Trendrr Chart of the Week

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How many people watched the Emmys? About 13.5 million -- as USA Today's Gary Levin reports, that was good enough to top the week's ratings , achieving "a virtual tie with last year's show but ahead of the 2008 version, which matched the ceremony's worst performance." Levin also notes, "This year's event may have lost potential viewers by running three weeks earlier than usual, in August (when fewer people watch TV), because of NBC's NFL commitment."

For this week's Trendrr charticle -- a collaboration between Advertising Age and social-media tracking service Trendrr Pro -- I decided that, in the wake of the Emmys, it'd be interesting to dive into some statistics beyond that shown in the actual charts. So, with thanks to the gang at Trendrr for their expert parsing of the data, some Twitterific tidbits:

  • Since Sunday morning, the key Emmy-related Twitter terms (emmy, emmys, emmy2010, #emmy, etc.) -- not including specific actors, shows, networks, etc. -- were mentioned in 464,404 tweets (and counting).
  • For that data set, the dominant location tweeting about the Emmys was, unsurprisingly, the Los Angeles area, with 30% of the pie.
  • Women (64%) were way more interested in tweeting about the Emmys than men (36%).
  • The most influential Twitter account among all those tweeting about the Emmys was E!'s Live from the Red Carpet feed, @redcarpet.

  • In the comedy realm, year to date, no show on TV has been able to touch "Glee" in terms of total Twitter buzz -- although "30 Rock" has had some of the biggest one-day spikes.
  • In the comedic female actor category, Lea "Glee" Michele and Tina "30 Rock" Fey have been neck and neck for a while in terms of average daily tweets mentioning them (ball park of about 1,000/day) and head and shoulders above all other female comedic actors. Both had huge spikes during the Emmys, to the tune of roughly 10,000 and 8,000 tweets respectively, with Lea edging out Tina. (Edie Falco, who has comparably negligible Twitter buzz, won the Best Actress in a Comedy Emmy for "Nurse Jackie.")
  • Steve Carell
    Steve Carell Credit: NBC
  • In the comedic-male category, Steve "The Office" Carell gets the most tweets, followed by Alec "30 Rock" Baldwin. (But the Emmy winner, Jim "The Big Bang Theory" Parsons, has been trending upward in recent months.)
  • In the drama category, "True Blood" has been the show of choice for the Twitterati, consistently outperforming "Mad Men" -- the winner of the Outstanding Drama Series Emmy -- in Twitter buzz.

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Dumenco's Trendrr Chart of the Week is produced in collaboration with Wiredset, the New York digital agency behind Trendrr, a social- and digital-media tracking service, and Curatorr, a social media filtering and publishing platform. More background here. Trendrr offers a free trial account; Trendrr Pro, which offers more robust tracking and reporting tools, comes in various paid flavors (get the details here).

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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