- I was curious how the beloved octogenarian fared against the
cinematic blockbuster of the moment, so I asked the gang at Trendrr
to also pull up the Twitter data for "Iron Man 2." (FYI: The
trendline you see in the "Iron Man 2 vs. Betty White" chart above
is a custom data set that includes tweets that referenced both
"Iron Man 2" and just "Iron Man" -- so a tweet saying that, for
instance, "the Iron Man sequel rocks!" wouldn't slip through the
cracks for lack of a "2.") At her peak over the weekend, Betty
White handily kicked IM2's butt by 24,614 tweets.
- As you'd expect, "SNL" as a Twitter meme (which has much higher
currency than the cumbersome, tweet-character-hogging "Saturday
Night Live") also exploded over the weekend. On Sunday, 94,328
tweets mentioned it -- the highest level since Trendrr started
tracking "SNL" on Jan. 13, 2009.
- As my colleague Brian Steinberg
reported, the White-hosted "SNL," per preliminary Nielsen
numbers released by NBC, "averaged an 8.8 household rating -- the
highest for the series since a broadcast on Nov. 1, 2008" that
featured "appearances by Republican Presidential nominee Sen. John
McCain and Tina Fey as Gov. Sarah Palin just prior to the 2008
election" (Ben Affleck was host, but nobody remembers
that). In a press
release, NBC noted that White's "SNL" was "the No. 1 telecast
of the night, topping all primetime programs on all major networks
in metered-market results. In households, 'SNL' doubled the #1
telecast in primetime, ABC's coverage of the NBA Playoffs."
notes that on Hulu, a quarter of the Top 20 most watched videos
from May 3-9 were segments from White's "SNL" gig, and "the full
episode (minus content not cleared for online distribution), was
the most-watched show of the week."
~ ~ ~
Dumenco's Trendrr Chart of the Week is produced
in collaboration with Wiredset, the New York digital agency
behind Trendrr, a
social- and digital-media tracking service, and Curatorr, a social
media filtering and publishing platform. More background
here. Trendrr offers a free trial account; Trendrr Pro, which
offers more robust tracking and reporting tools, comes in various
paid flavors (get the details here).
Simon Dumenco is the "Media Guy" media columnist for
Advertising Age. You can follow him on Twitter @simondumenco. The latest Ad
Age Insights white paper is titled "Dumenco's State of the Media
Report," and subtitled "From social media to search, print,
broadcast and beyond, where ad-supported media stands now and where
it's going." It's available right here.