Your Worst Native Content Nightmare Has Come True
But don't despair, editorial purists -- or at least American editorial purists! Because things could be worse… and they are, in India. Last night on "The Daily Show with Jon Stewart," correspondent Jason Jones went to the country to examine its media, and along the way discovered that its newspaper industry appears to be booming. Why? The answer: Native advertising! Super duper native advertising! As in so native, it's possible to outright buy coverage in certain national newspapers -- which is something you already knew if you read Ken Auletta's 2012 New Yorker report, but Jason is a lot funnier than Ken, plus Ken didn't think to actually commission fawning coverage of himself (ghost-written by one Jason Jones) in India's Millennium Post, like Jason did. See "Poll shows US Number A-1 Star Jason Jones does best Indian Election Coverage."
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Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.