40 Million Views Say People Still Love to Watch Evian's Babies
New decade, but Evian's computer-animated babies are still a hit. At least they were last week when Evian made not one, but two appearances on the Viral Video Chart.
Evian's latest "Baby & Me," came in at No. 1 with 35.8 million views. Created by BETC Paris, the video shows adults looking at their reflection in a store window only to see a baby version of themselves starring back. The film also had 80 related clips, 740,000 Facebook shares, and 11,000 comments last week.
"Baby & Me," of course, is a continuation of the Evian's uber-popular 2009 campaign, Live Young, which featured babies rollerskating to "Rapper's Delight." At the beginning of April, Live Young had a total of 205 million views, according to Visible Measures, which made it the third most viewed campaign ever.
Evian launched this latest campaign paid media behind it, has caused Live Young to start racking up the views again as viewers – either reminded of the campaign or directed back to it from the new ad – re-watch the rollerbabies. Last week, Live Young garnered more than 4.5 million views, enough for the No. 3 spot and its 127th appearance on our Viral Chart.
As of today, Live Young has generated more than 212 million views. If it continues to grow at this rate, it has the potential to surpass the second most viewed campaign of all time, KONY 2012 (220 million views), although knocking out the most viewed campaign, "Will It Blend?" (230 million views), may be a stretch.