Two soccer stars kick balls at TVs in this week's top viral video.
Steven Gerrard, a former player and current coach, and Adam Lallana of Liverpool star in LG's pseudo-dramatic "Nano Cell Super Match" spot, which pits them against each other in a match of accuracy and strategy. Kicking balls at a nine-panel screen, the two players aim for the highest numbers—only to discover that the TV's that not a Nano Cell hides negative signs (e.g., -9) at tight angles. LG's panels, however, clearly show negative signs wherever they are, a celebration of the TV's advanced color capabilities.
The spot had over 33 million views this week.
Apple's spot featuring "The Rock" dropped from first last week to second, with 17.2 million views. And Samsung, per usual, had three spots in the top 10 viral videos. In August alone, Samsung's top viral videos have so far garnered over 62 million views. Our VCC, compiled by Visible Measures, includes both paid and organic views.
This is also the fourth consecutive Top 10 week for the "Amazon App" and "Samsung Cares for a Safe India" spots. Check out the full list below.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.