Marketers didn't have to buy commercial time in Super Bowl 50, where 30 seconds cost roughly $4.8 million on Sunday night, to leverage the "big game" for consumer interest.
Ritz Crackers accumulated nearly 31 million views for its digital video campaign about big-game snacks, for example, according to Visible Measures. Many of the views for campaigns here likely include a very high percentage of paid placements around the web. But they nonetheless benefited from consumers' attention to all things Super Bowl in the days before the game.
Other non-Super Bowl advertisers that racked up big views for campaigns related to the NFL championship include Sam's Club, Philadelphia Cream Cheese and Frank's Red Hot. Brands including T-Mobile and Budweiser appear here even though they did advertise in the game because they got traction for videos only tangentially related to their actual ads.
Compare this chart with Visible Measures' ranking of actual Super Bowl advertisers' actual Super Bowl campaigns.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.