Adidas Takes It Again, Returns to Top of Viral Video Chart
After a few weeks of being completely off the chart, Adidas is back with its "Take It" campaign. A fresh round of creative (see above) -- with the same theme of athletic triumph -- landed the campaign the No. 1 spot on the Viral Video Chart, which tracks views of campaigns in the week ending each Sunday, as compiled by Visible Measures.
Those who appreciated last week's tear fest from Knorr and Fixodent will have to go elsewhere as both brands fell off the chart this week.
Dove, however, is back, with the lastest installment in is "Real Beauty" campaign. Buzzfeed editors might be sick of the Unilever brand's stunts, but online viewers don't seem to be.