Apple Takes the Viral Video Chart by Storm With Drake Ad and Two More Campaigns
Apple's new campaign promoting Apple Music, a follow-up to the brand's popular "Taylor vs. Treadmill" ad starring Taylor Swift singing along to Drake and Future, piled up the video views in the week ending Sunday with a Drake singalong to Tayler Swift. The spot received over 20 million views, according to Visible Measures.
Also notable are Apple's other two appearances on the chart, for the brand's "Frankie's Holiday" spot featuring Frankenstein's monster and a campaign for its Series 2 Apple Watch.
The Viral Video Chart counts both "organic" unpaid views and paid ad placements.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.