Banned from TV, TomTom's Steamy Wearables Spot Goes Viral
Satellite navigation giant TomTom has made the nascent world of wearables sexy with a steamy commercial that had millions of eyes glued to the monitors last week.
The spot, set to the theme tune of "Chariots of Fire," features a gorgeous model, whom we now all know as Alexandria Morgan, running down a beach (in slo-mo, obviously), unzipping her jacket and revealing one of her best assets via a strapless push-up bra. Dubbed "Run Strapless," the short is a promo spot for TomTom's new smartwatch -- the Runner Cardio GPS, that tracks your heartbeat without, of course, a chest strap.
The creative, provocative enough to be reportedly banned from TV, amassed 2.9 million views on the interwebs over the week that ended on Sunday, according to Visible Measures.
Other new entrants this week include AT&T at No. 5 with its sponsorship of The Chernin Group's episodic narrative "@SummerBreak"; Visa at No. 6, showcasing its new "Visa Checkout" system; and Bud Light Lime at No. 7, displaying a perfect summer block party.
Garnering 2.4 million views and taking the No. 8 spot is beauty brand Lancome with "La Vie Est Belle," starring actress and spokesperson Julia Roberts, who liberates herself from a pretentious up-scale party while other guests are depicted as controlled puppets.
But electronics giant Samsung showed no signs of slowing down online, and has again seized three spots on the viral chart. Its promo for the new Galaxy Tab took No. 1 after a 57% increase in viewership over the last week while its World Cup-related spot "The Match" grabbed No. 3. The brand also managed to secure No. 10 on the chart with a new ad mocking the rumors of Apple's enlarged iPhone 6 screen (not even a novelty for Samsung).