'All About That Baste': A Million Ways to Go Viral With Holiday Themes This Week
There are countless ways to get into the holiday spirit, and this week's Viral Video chart, based on Visible Measures data for the week that ended Sunday, is filled with some strange examples.
Five of this week's ten entries are either Thanksgiving- or Christmas-themed, and some are pretty different from your typical holiday tidings. A new Poo-Pourri campaign called "Even Santa Poops," got more than 2.8 million views in its first week online; a communications agency called Greenroom Communications posted a music video parody, "All About That Baste," that picked up more than 2.7 million views; and "Do They Know It's Christmas?", a new version of the 30-year-old Band Aid single, landed on the Viral Chart after picking up more than five million views this week. (Visible Measures doesn't usually include music videos on the Viral Video Chart, but made an exception for the Band Aid non-profit.)
After a monster debut, meanwhile, Sainsbury's World War I-themed Christmas spot tacked on an additional 3.2 million views this week (amid continuing controversy over using even a historical lull in bloody trench warfare to sell a retailer). A new campaign from Foot Locker, "Week of Greatness 2014," which is tied to Foot Locker's annual feast of sneaker releases, ran up more than 8.6 million views since its debut.