Google Taps 'Family Guy's' Stewie For Latest Chrome Browser Campaign
Google released a new Chrome browser campaign in March, and last week it was the most-viewed video campaign on the web last week, with 7.7 million views, according to Visible Measures.
Google is pulling out all the stops in its campaign to drive Chrome installs, which is understandable given Microsoft and Mozilla's stance on third-party cookies, the lifeblood of Google's display-ad business.
As we've noted before, Google is expert at leveraging its own platform (YouTube), and that means creative that gets passed around and enough paid promotion to make sure its noticed in the first place. Past hits for Chrome include the excellent "Web Is What You Make of It" and "It Gets Better Campaigns" of the past few years.
Google's latest efforts are shorter and less involved but effective. All four different spots earned more than a million views last week. The most-viewed spot stars "Family Guy's" Stewie as the kind of kid any mother can identify with.
Google is using all its vast might to drive Chrome installs, including prompting Gmail users to "upgrade to a modern browser" when visiting with Internet Explorer.