Our weekly chart of brands' video views is inevitably dominated by consumer tech companies such as Samsung, LG, Google and Apple. In our latest round sees Apple fall out of the top 10 as calculated by Visible Measures, but there's an interesting non-tech marketer piling up views for an ad that slightly echoes Apple's classic Super Bowl spot "1984."
Instead of a runner smashing a giant TV to free people from a dystopia where IBM stands in for Big Brother, Chanel's campaign finds Kristen Stewart smashing out of a beautiful but claustrophobic landscape.
As always, the view counts in our ranking reflect both organic views and paid ad placements.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.