Who Needs the Big Game? David Beckham's H&M Ad Kicks Aside Super Bowl Spots
If David Beckham crashing half-naked through the back yards of Beverley Hills is your thing, you're not alone. An H&M ad to that effect, directed by Guy Richie, has shoved aside some Super Bowl commercial to become the first non-Super Bowl spot to land on the Viral Video Chart since the big game.
The ongoing controversy over whether Becks used a bootie-double can't have hurt. You have to watch that video pretty closely, and probably more than once, to find the discrepancies in the tats and muscle definition between the soccer star and whoever stood in for the shots showing the actual, well, product.
In just about any other week, Beckham's 7 million views last week (in just three days) would have easily topped the chart, but two weeks after the Super Bowl, it comes in at No. 9 behind some giant numbers for Samsung, Ram, GoDaddy.com, Budweiser, Doritos, Hyundai, Volkswagen and Mercedes-Benz.
While the Super Bowl ads are slowing down a bit, expect them to stick around a while. Expect Becks' ad to stick around a while as well, for obvious reasons. But if you'd rather watch him play soccer, then tune in for Paris Saint-Germain's Ligue 1 match against Marseille Feb. 24.