#DearFutureMom Down's Syndrome Awareness Campaign Wins Hearts On Viral Chart
Wren's smooching stunt that made headlines two weeks ago when it first aired, dominates the chart once again this week with an additional 13.2 million views. The fashion label's spot easily became the most-watched campaign of the year to date, with a whopping total of 82 million views, according to Visible Measures.
This week's runner-up is CoorDown with its inspiring campaign "#DearFutureMom." In honor of World Down Syndrome Day, the spot features 15 young people of different ethnicities telling an expectant mother all the things they are able to do despite their genetic disorder. The message: people with Down's Syndrome can live a happy and fulfilling life. It resonated with viewers to the tune of 3.8 million views.
Other new entrants include Old Spice with the return of the vehement Terry Crews at No. 3; Asus' humorous "Fonepad" showing the benefits of using a two-in-one device at No. 5; and Google's new campaign unveiling the Android Wear at No. 6. Coming in at ninth place is Lacoste's "The Big Leap," which artfully—and drastically— compares the emotions and tension of leaning in for the first kiss to those that are felt when leaping off of a sky scraper. Intel also debuted on the chart this week with a moving campaign that partnered up with Mick Ebeling in a mission to help amputee victims of South Sudan.