'Dirt' Trailer Puts DC Shoes In Viral Driver's Seat

A Flurry of Top-10 Lists Last Week Drive Viewing

By Published on .

NEW YORK (AdAge.com) -- What's the best way to get your video on Ad Age's penultimate top 10 video ad list of the year? Show up on other people's top-10 lists. As year-end charts, including Ad Age's own pour in, so do the viewers for some of the year's most popular viral clips.

Back at the top spot with a 150% boost to 1.9 million views this week is "Gymkhana 3," DC Shoes' mainstay viral campaign featuring The Cool Kids. The traffic spike is likely due in part to DC's announcement of an upcoming "Gymkhana" video game, "Dirt," which features a digital re-creation of the driving antics of Ken Block. Also back in the upper echelon is our old friend Isaiah Mustafa, perhaps the star of the most best-of lists, as Old Spice is cited among everyone from CNN to AOL to Entertainment Weekly for their achievements in viral ad-making this year.

Elsewhere, Google makes an unsurprising perch at No. 2 with a 90-second viral clip that shows how to make "the most awesome 450 page presentation EVER." Edited in Google's rapid-fire, one-click-away fashion, the spot received some paid promotion as well as coverage from major blogs like Gizmodo en Espanol and NYMag.com.

Also debuting this week at No. 7 is Chevrolet's new web series, "Legendary Stories of Duramax and Allison," starring "Seinfeld" vet Patrick Warburton and "The Office"'s Craig Robinson. The series received prominent promotion in Chevy's recent paid media and is also featured on comedy site Funny Or Die . Entering the chart at No. 8, just in time for the holidays, is Coca-Cola's "Shake Up Christmas" featuring a live performance from Train. Ad Age's Book of Tens has already weighed in with its own thoughts on the song, but web audiences approved with more than 755,000 views this week.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 4 DC Shoes Gymkhana Three In-house 1,947,749 +158% DC Shoes: Gymkhana Three
2 9 Google Demo Slam Google Creative Labs; Johannes Leonardo 1,802,261 +199% Google: Demo Slam
3 Back on Chart Old Spice The Man Your Man Could Smell Like Wieden & Kennedy 1,600,580 Back on Chart Old Spice: The Man Your Man Could Smell Like
4 1 Tranport Accident Commission (Australia) Everybody Hurts Grey 1,209,358 -3% Tranport Accident Commission: Everybody Hurts
5 8 Old Spice Responses Wieden & Kennedy 983,711 +63% Old Spice: Responses
6 2 Evian Live Young BETC Euro RSCG 953,502 -1% Evian: Live Young
7 New Chevrolet Legendary Stories of Duramax and Allison Campbell-Ewald 854,331 New Chevrolet: Legendary Stories of Duramax and Allison
8 New Coca-Cola Snow Globes McCann Erickson 755,462 New Coca-Cola: Snow Globes
9 5 Hyundai & YouTube YouTube Symphony Orchestra 2011 N/A 719,438 +3% Hyundai & YouTube: YouTube Symphony Orchestra 2011
10 Back on Chart Old Spice Odor Blocker Wieden & Kennedy 717,807 Back on Chart Old Spice: Odor Blocker
Most Popular
In this article: