Fearless Felix Baumgartner Is Second-Fastest to 50 Million Views
The folks at Red Bull are still tallying up the impressions for Felix Baumgartner's epic skydive, which topped the Viral Chart last week with just one full day of views (Sunday) counted. In just four days videos of the jump came close to breaking another record: 50 million views online, according to Visible Measures.
For those keeping track that 's second only to the viral smash Kony 2012 among branded videos, which had 57 million views after four days. While the Stratos Jump still has a ways to go before it catches up with Kony 2012's total views, it has already handily surpassed another super successful stunt-driven viral video, DC Shoes' Gymkhana Five. That video, which is part of a larger series, was launched in July and amassed a total of 33 million views over its life.
The 50 million views amassed across 1,700 clips; the official clip is responsible for 10 million views on its own. The remaining 40 million are attributed to audience-driven clips that include copies of the jump itself, news reports, commentary, mashups, spoofs, etc.
The live stream of the event became the No. 1 most watched YouTube Stream of all time with 8 million concurrent viewers. The second most watched live stream is Mr. Baumgartner's first launch attempt, which took place on October 9; it had 2.25 million concurrent viewers.
The attention paid to Felix Baumgartner's daredevil act also helped push another Red Bull video on to the Chart this week. "Human-Powered Freerunning Machine," which came in at No. 6 with 2.9 million views, features a Rube Goldberg-like machine that makes use of extreme stunt men.