Foot Locker Grabs Two Spots On the Viral Video Chart
Foot Locker controlled two spots in the Viral Chart last week by leaning on sports stars Shaquille O'Neal, Julio Jones and Arian Foster to reach its target youth market. Shaq stars with rapper Tyga in "Conversation Lift" from BBDO New York. The video, co-branded with Reebok, premiered last week at No. 3 and fell to No. 5 with two million views. From Foot Locker's partnership with Under Armour came "Not Famous Andy," in which NFL stars Jones and Foster played themselves lounging by a pool.
Foot Locker has made a name for itself by featuring prominent sports celebrities in its advertisements in the past year. NBA stars Kris Humphries and James Harden were in a Foot Locker spot in February, halfway through basketball season, while Cleveland Cavaliers star Kyrie Irving showed up in a Foot Locker spot last November. While the sports masses enjoy the videos, they often do not track well among the broader video audience; this month marks Foot Locker's first return to the chart in nearly eight months.