What would it take to get you to think about your web browser? That's the point behind the new "Chrome For: ..." campaign to drive installs of Google's web browser, sourced entirely from found videos on YouTube.
The campaign consists so far of dozens of different spots mostly 16 seconds in length. That's a lot shorter than a standard 30-second TV ad and a more digestible length for the web.
- For Finding Directions
- For Just Cuz
- For Mom (Mom!)
- For The Louder Moments
- For Whatever You Unwrap
- For Your Cat
- For Your Little Man
The campaign found 3.5 million viewers last week, beating out some formidable tech marketers on the chart including two spots from Samsung, one of which got some press this week.
