Gun Control Group Brings a Timely Cause to Viral Video Chart
National momentum behind gun control in reaction to the tragic school shooting in Newtown, Conn., along with promotion in places such as BuzzFeed and Twitter, helped propel a video from Mayors Against Illegal Guns to debut at No. 6 on the Viral Video chart this week. It also didn't hurt that the "Demand a Plan" video features a slew of celebs including Chris Rock, Brooke Shields, Conan O'Brien and Beyoncé.
The video and related campaign encourage people to sign a petition urging President Barack Obama and Congress to develop a plan to end gun violence.
Another debut, however, added some levity to the list. YouTube won the No. 1 spot with "Rewind YouTube Style 2012," a mashup featuring Alphacat, MysteryGuitarMan, Real Annoying Orange and lots of other names recognizable in the viral-video universe. Yes, PSY and his massive hit Gangam Style were there, too.
Also new to the chart this week was a feel-good mini flick from The Cheesecake Factory, created by Pereira & O'Dell, San Francisco. "What Does Joy Smell Like" follows a Cheesecake Factory ambassador spreading aromas such as chocolate and peppermint by popping scented balloons. (The exploded balloons also reveal gift cards for cheesecake.)