It's Getting Harder to Crack the Viral Video Chart

What People Watched the Week of April 13, 2009

By Published on .

NEW YORK (Ad -- Last week, the Ad Age Viral Video Chart illustrated T-Mobile's staying power -- its "Dance" spot that debuted in January was still no 2. This week's views, at 748,855, were 1% higher than last week's -- good enough to disrupt the three-week chart-topping streak Samsung and its LED-draped sheep enjoyed.

Samsung dropped to no. 2 while Burger King's ode to SpongeBob and Cadbury's "Eyebrow Dance" hung onto the three and four spots, respectively. But new to the chart is a video promoting Head tennis rackets and starring Novak Djokovic (and his chest), Microsoft's "Laptop Hunters" campaign and the "Fast Food Folk Song," created as part of a Mountain Dew Baja Blast promotion.

The data, as always, is compiled by Visible Measures and includes the most recent week's views -- not total views over the entire life of a campaign. One change over the first three charts? The threshold to break into the top 10 is higher this week, at 271,985 views. Perhaps it's a one-week anomaly, perhaps it's due to increased usage of online video or social-sharing tools. Regardless, we'll be watching to see if that trend continues in the weeks to come.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 2 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 748,855 +1% T-Mobile: Dance
2 1 Samsung Extreme Sheep LED Art The Viral Factory 707,345 -37% Samsung: Extreme Sheep LED Art
3 3 Burger King SpongeBob Crispin Porter & Bogusky 625,852 +14% Burger King: SpongeBob
4 4 Cadbury Eyebrow Dance Fallon 503,372 +15% Cadbury: Eyebrow Dance
5 New Head Novak Djokovic Scores On and Off Aimaq Rapp Stolle, Feed Company, 7th Chamber 488,806 New to chart Head: Novak Djokovic Scores On and Off
6 New Microsoft Laptop Hunters Crispin Porter & Bogusky 478,831 New to chart Microsoft: Laptop Hunters
7 5 Geico It's the Gecko/ Numa Numa The Martin Agency, Horizon Media 403,062 +4% Geico: It's the Gecko/Numa Numa
8 7 Wilkinson Sword Mow the Lawn JWT, New York 378,474 +45% Wilkinson Sword: Mow the Lawn
9 Back on Chart Ray-Ban Never Hide Cutwater 358,617 Back on chart Ray-Ban: Never Hide
10 New Mountain Dew Baja Blast Fast Food Folk Song (at the Taco Bell Drive-Thru) Feed Company 271,985 New to chart Mountain Dew Baja Blast: Fast Food Folk Song

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