K-Swiss MFCEO Kenny Powers Battles Justin Timberlake for Video Views

Numbers Show You Don't Have to Be Funny to Earn Views, Just Famous

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It's tough to avoid Justin Timberlake these days, and not just because he's neck-deep in an obligatory promotional blitz for his new movie, "Friends With Benefits." The singer/actor/"Saturday Night Live" guest star extraordinaire is also hamming it up in an extraordinarily unfunny spot for Capital One, "I Love Sports."

Justin Timberlake in
Justin Timberlake in "I Love Sports"

It turns out funny or even watchable isn't a requirement for Mr. Timberlake, who dominated the Viral Chart last week with 2.7 million views, and crushing the very funny and totally watchable Kenny Powers (played by actor Danny McBride), who has supposedly just taken over as the MFCEO of K-Swiss. (Too bad Kenny couldn't just fire Mr. Timberlake, since he's so busy changing the sports world, as well as the "world-world.")

Mr. Timberlake is still as close as it comes to a sure thing in video -- and I'm not just talking about his "SNL" digital shorts, including "Dick in a Box" with Andy Samberg, which to date have earned more than 53 million views. He has never made an appearance on the viral chart before, but his "The Celebrity Experts" series with Peyton Manning for Sony has earned more than 3 million views to date.

But if you're looking for entertainment, you're better off skipping to No. 2 on the chart and then heading over to YouTube to watch all 15 videos in the K-Swiss' Kenny Powers series. His sweeping, corporate changes and profanity-fueled escapades feature cameos by mixed-martial-arts stars Jon "Bones" Jones and Urijah Faber, Olympian Josh Cox, "Biggest Loser" trainer Jillian Michaels and NFL quarterback Matt Cassel. (Even Hollywood super-director Michael Bay makes a self-deprecating appearance.) Still, it wasn't enough to even trail Mr. Timberlake's opus, debuting this week at No. 2 with 1.69 million views.

Also new on the chart, Samsung's visually arresting new spot "Unleash Your Fingers" debuted this week at No. 10 with just less than 640,000 views, followed by Apple's "If you Don't Have an iPhone," which earned 693,000 since its launch last week (and joining a demo video for Google+). Also making its debut is Ballentine's "Leave an Impression," depicting the application of the world's first animated tattoo, which wrangled an impressive 802,000 views.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 New Capital One I Love Sports N/A 2,730,197 New Capital One: I Love Sports
2 New K-Swiss,Foot Locker CEO Kenny Powers 72andSunny 1,694,586 New K-Swiss,Foot Locker: CEO Kenny Powers
3 2 Dirt Devil You Know When It's the Devil Filmakademie Baden-Wurttemberg 1,387,006 -19% Dirt Devil: You Know When It's the Devil
4 Back on Chart Old Spice Old Spice Man is Back Wieden & Kennedy 976,890 Back On Chart Old Spice: Old Spice Man is                                                             Back
5 1 Vodafone Fashion Photography N/A 905,229 -59% Vodafone: Fashion Photography
6 New Ballantine's Leave an Impression Publicis 802,157 New Ballantine's: Leave an Impression
7 5 Evian Live Young BETC Euro RSCG 755,251 -36 % Evian: Live Young
8 7 Google The Google+ Project N/A 696,873 -34% Google: The Google+ Project
9 New Apple If You Don't Have an iPhone N/A 693,037 New Apple: If You Don't Have an iPhone
10 New Samsung Unleash Your Fingers Heaven 639,098 New Samsung: Unleash Your Fingers
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