Lexus made quite an impression—and made many of them, too—with its tie-in with Disney-Marvel's blockbuster "Black Panther." But it's not the only automaker playing the Hollywood game. BMW makes its way onto this week's top 10 video campaigns by marketers (not counting movie previews, which would otherwise overwhelm the ranking) with a co-promotion for the upcoming Jennifer Lawrence thriller "Red Sparrow." It's not as elaborate as Lexus' Super Bowl ad, but not everything can be.
As always, the figures below reflect both organic views by interested people and views for paid online ads.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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